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Showing Up on Social Media

๐ˆโ€™๐ฆ ๐š ๐ก๐ฎ๐ ๐ž ๐ฉ๐ซ๐จ๐ฉ๐จ๐ง๐ž๐ง๐ญ ๐จ๐Ÿ ๐ฌ๐ก๐จ๐ฐ๐ข๐ง๐  ๐ฎ๐ฉ ๐š๐ฌ ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐จ๐ง ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š. ๐–๐ก๐ฒ? ๐‹๐ž๐ญโ€™๐ฌ ๐ญ๐š๐ฅ๐ค โ€˜๐›๐จ๐ฎ๐ญ ๐ข๐ญ.

When youโ€™re starting a business, it can be hard to determine how to differentiate yourself. The easiest way is WITH YOURSELF. No one else is going to bring your unique passion, strangeness, personality, and charm. Two people could be making the exact same cookie, and youโ€™re going to experience that cookie very differently based on the person talking to you about it. YOU are your strategic edge.

This also gives people additional โ€œway inโ€ to supporting your business. Thereโ€™s your product (or service), and then there are all the things you build around it. There are plenty of people who follow me whoโ€™ve let me know, โ€œHey, I donโ€™t like marshmallows, but I do like the energy youโ€™re bringing, so Iโ€™m gonna try yours/get yours for my friends.โ€ Iโ€™m constantly looking for ways to open as many doors into supporting Nomadic Kitchen as I can; finding all the ways I can make it as easy for people to get on board with this venture.

This is all coming from someone who sucked at social media on a personal level. I posted crappy pictures of nothing. I never did stories. I grew into this. For the longest time, showing up here felt like dying. I wouldโ€”no jokeโ€”write myself and practice scripts before hopping on stories, Iโ€™d re-record 10 times over โ€˜til I nailed it without anxiety in my eyes. Now, I show up unfumbly and fumbly, and itโ€™s okayโ€”Iโ€™m showing up human. Itโ€™s less about developing a comfort with the technology, and more about developing comfort with being uncomfy.

My top 3 pieces of advice:

1. Just starting a business? Swap your personal handle to your business handle. Why start with 0 followers when you could start with 100, 200, 500? People can unfollow you if theyโ€™re not into it. Get in the practice now of not making hills steeper than they need to be.

2. Document, donโ€™t create (credit: Gary Vee). If you follow me, youโ€™ll notice that I try to give a full picture of what itโ€™s like to own a company and what itโ€™s like to be a person who owns a company. That gives me so. much. leeway. And so much flexibility when it comes to โ€œcreating content.โ€ This can be such a stress-point for entrepreneurs, but if you switch the mindset, the challenge simply becomes remembering to turn on your camera. You are more interesting than you believe you are.

3. Do what you need to do to develop the comfort levels. Write the scripts, record 20 times, find the filter (that doesnโ€™t change your face, but improves your lighting) that makes you feel confident. Eventually, youโ€™ll notice that you havenโ€™t done any of that in 5-10 stories. You might even notice that youโ€™re havinโ€™ fun.

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