The event started off slow. WTF. This was supposed to be a blow out. I put in all this f’ing work and prep and effort and it’s going to be slower than a f’ing farmers market? This has to be a joke.
The more examples we have of this being possible--not even just 6 figures, but 6 figures sustainably, humanely, joyfully, kindly--the more the collective mental model shifts.